We're not your typical consultancy
We are a federally incorporated nonprofit and we reinvest revenue into tools and resources that benefit the entire sector. When you work with us, you're helping to build capacity beyond your own organization.
Nonprofits deserve data that works as hard as they do. We help turn uncertainty into confidence, making data a powerful asset instead of a burden.
We are a federally incorporated nonprofit and we reinvest revenue into tools and resources that benefit the entire sector. When you work with us, you're helping to build capacity beyond your own organization.
Nonprofits collect a lot of information — but unlike other sectors, many organizations don't have the resources to turn that data into action. The result? Missed opportunities to improve programs, make smarter decisions, and show impact.
And in a sector where much of that data includes personal information, this isn't just about efficiency — it's about responsibility. Good data stewardship means collecting information with purpose and making sure it doesn't sit unused.
We tackle this challenge on two levels:
We work directly with nonprofits and charities that:
When we partner with organizations, we keep things simple and practical:
Work With Us – Let's talk about how we can help your organization harness data.
Consulting alone won't build sector-wide data maturity. That's why we invest in public benefit initiatives—like the Nonprofit Data Network and CensusAggregator—and we're cooking up more tools to help the sector thrive.
Partner With Us – Funders and collaborators, join us in building sector-wide data capacity.
Managing Director
Toronto, ON (Remote)
Daniel formerly held front-line and management roles in Toronto's community services sector where he repeatedly couldn't resist organizing and automating his organizations' data and workflows. He holds a Master of Spatial Analysis from Toronto Metropolitan University.
Data Scientist
Mississauga, ON (Remote)
Zsuzsa is passionate about data-driven impact, with skills in data science and project management. A jack-of-all-trades, Zsuzsa is deeply committed to revealing stories from data in a way that connects with everyone. She holds a Ph.D. in medical biophysics from the University of Toronto and a B.Sc. from the University of Florida in interdisciplinary neurosciences.
Data Scientist
Ottawa, ON (Remote)
Maia previously worked as a data analyst and data visualization developer at Statistics Canada, where she worked on dashboard development, automation and modernization solutions, and reporting projects. They hold a B.Sc. in Statistics from the University of Ottawa and are passionate about telling stories with data enhanced by data visualization and design.
Data Scientist
Winnipeg, MB (Remote)
Daniel has worked as a data scientist in a provincial department of education, including extensive COVID-response data work. He holds an M.Sc. in Mathematics and Statistics and a Ph.D. in History and Classics from McGill University. He brings skills from both areas to solving the problem of making sense of routinely collected administrative data and using it to tell meaningful, contextual stories.
Board Member
Judy held senior management positions in several Toronto technology start-ups and consulted on financial technology management, before assuming the role of executive director for the University of Toronto Transportation Research Institute. While there, she created and led many collaborative research projects with a focus on advancing data-driven decision making, sustainability, and equity. Judy holds advanced degrees in both systems engineering and urban planning.
Board Member
Sujata is the Chief Operating Officer for the Northwest Territories Health and Social Services Authority - Fort Smith Region. Prior to this, she was Senior Director of Community Programs at Reconnect Community Health Services which followed more than 20 years in the role of Executive Director at St. Clair West Services for Seniors. She has taken a significant role in sector and cross-sectoral initiatives in Toronto's community support services.
Board Member (Chair)
Peter is an award-winning engineer and entrepreneur. He is a Principal at Purpose Building, an employee-owned company created to accelerate real estate to planet-positive performance, and he leads a philanthropic foundation with his wife, Barbara. Prior to this, he served as the Executive Director at the Canadian Urban Institute where he helped to start Purpose Analytics.
Board Member
Alison brings over 30 years of global experience in corporate Human Resources. Most recently, she was SVP HR Digitization & Total Reward at Loblaw Companies Ltd. She is dedicated to harnessing data-driven insights, streamlining processes, and leveraging innovative technologies to enhance organizational performance and foster meaningful employee engagement. Alison brings a deep passion for analytics and data-informed strategies that drive impact and sustainable growth.
Board Member
Kaitie is a Senior Strategy Consultant at Accenture where she helps clients define and execute data and analytics strategies to support organizational transformation. Prior to this, Kaitie supported nonprofit and public sector clients at Environics Analytics, a data and analytics services company specializing in consumer insights and segmentation. She is passionate about increasing value through simplifying operations based on data-driven decision-making. Kaitie holds an MBA from Ivey Business School at Western University.
Our head office is on the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and we acknowledge that our team members live and work on the traditional territories of many nations across the country.
We are mindful that data and storytelling with data have and continue to be used as tools of settler colonialism, and as an organization we commit to advancing reconciliation through our data work.
Partner with us to build smarter strategies and tools for your mission.